ClickDimensions and Dynamics 365 Marketing are two popular options when it comes to marketing automation and customer engagement; in this blog post, we’ll compare both platforms in terms of pricing, segmentation, features available to them, etc.
Pricing
Pricing can be an essential element when it comes to choosing a marketing automation platform, especially as businesses of varying sizes have differing budgets and needs. Here, we examine two popular platforms, ClickDimensions and Dynamics 365 Marketing, and their respective pricing plans for comparison.
ClickDimensions Pricing
ClickDimensions pricing plans are as follows :
Essential : This plan is ideal for businesses requiring basic marketing automation features, including email marketing, campaign automation, web forms, surveys and social marketing. Prices begin at $499 monthly.
Advanced : For businesses needing additional advanced marketing automation capabilities, our Advanced plan offers lead scoring, nurture marketing, event management and SMS marketing as additional features compared to what the Essential plan offers. Pricing begins at $699 monthly for this plan.
Professional : For organisations with more extensive marketing automation needs, the Professional plan offers all of the features found in Essential and Advanced plans as well as additional ones like web intelligence, landing page builder and multi-channel campaign automation. Pricing for this plan begins at $1,199 per month.
ClickDimensions offers an Enterprise plan specifically for businesses requiring enterprise-grade marketing automation capabilities, with additional advanced features and customisation options. For pricing inquiries on this plan, businesses may reach out directly to ClickDimensions.
Dynamics 365 Marketing Pricing
Dynamics 365 Marketing from Microsoft provides flexible pricing plans depending on your contact and feature needs, such as this pricing plan :
Basic : For organisations needing essential marketing automation features such as email marketing, customer journey orchestration, lead management and analytics – namely email marketing – then this plan may be right for them, with prices starting from $1500 monthly for up to 10,000 contacts.
Standard : For businesses with more advanced marketing automation requirements, our Standard plan offers even more features than our Basic plan does, such as event management and webinar hosting services as well as landing page builder capabilities. Prices begin at $3200 monthly with up to 10,000 contacts allowed in an account.
Premium: For organisations with extensive marketing automation requirements, the Premium plan offers everything found in both Basic and Standard plans, plus customer insights, segmentation and advanced analytics features. Pricing begins at $7,500 monthly for up to 10,000 contacts in this plan.
Businesses with over 10,000 contacts or unique requirements can contact Dynamics 365 Marketing directly for personalised plans tailored to their exact specifications and a custom pricing quote.
Free Trials and Evaluations.
ClickDimensions and Dynamics 365 Marketing recognise the value of providing users an opportunity to test out their platforms before committing, so both offer free trials to allow businesses to explore features and capabilities before making their purchasing decision.
ClickDimensions offers a complimentary trial period that gives users access and experience with its platform and capabilities. Usually lasting a specific number of days, during this free trial, users can evaluate if ClickDimensions suits their marketing automation requirements or not.
Dynamics 365 Marketing also offers a free trial period, providing users with an opportunity to test its features and evaluate its suitability for their organisation. In particular, businesses can explore various functionalities within Dynamics 365 Marketing while assessing whether it aligns well with their marketing automation requirements.
Free trial periods allow users to gain hands-on experience with various platforms and create campaigns before analysing results for informed business decisions based on actual firsthand knowledge of these platforms.
In conclusion, ClickDimensions and Dynamics 365 Marketing offer flexible pricing plans tailored specifically for different business requirements, whether a small company with basic needs or an enterprise with complex automation requirements are catered for with these platforms. Furthermore, both offer free trials to allow businesses to evaluate how suitable these platforms may be in enhancing marketing efforts based on your organisation’s requirements and budget – while taking full advantage of any offered free trials to make an informed decision about committing.Segmentation
Segmentation is an integral element of successful marketing strategies, enabling businesses to target specific customer groups based on various criteria – providing targeted messages tailored directly to individual preferences. In this blog post, we explore ClickDimensions and Dynamics 365 Marketing’s robust segmentation features as two popular marketing automation platforms.
ClickDimensions Offers Robust Segmentation Capabilities
ClickDimensions is an all-encompassing marketing automation solution designed for Microsoft Dynamics 365. It features sophisticated segmentation features to empower its users with precise targeting of specific customer groups with precision and efficiency. One key strength is ClickDimensions’ dynamic segmentation capability, which empowers them to target specific customer groups more precisely and successfully than ever.
ClickDimensions enables businesses to segment customers based on various characteristics such as demographics, behaviours, interactions and preferences – providing businesses with an efficient method for crafting highly focused marketing strategies that resonate with target customers for optimal results.
ClickDimensions provides an intuitive platform for easily creating and managing segments, offering an effortless process for quickly setting segment criteria using either pre-existing filters or custom ones. ClickDimensions offers filters covering customer attributes, lead score, purchase history, email engagements and website interactions – providing ample filter choices that simplify segment creation and management.
One of the key features of ClickDimensions is its dynamic segmentation functionality, enabling users to easily create segments which automatically update with real-time data. For instance, users could set up a segment that tracks customers who abandoned shopping carts within seven days, and as new ones meet this criteria, they will automatically be added, ensuring marketing messages reach target consumers at just the right moment and are relevant.
ClickDimensions offers advanced segmentation features, such as the use of multiple filters through logical operators (AND, OR), nesting segments within segments, and using exclusion criteria to refine customer groups based on complex criteria. With such tools in their arsenal, ClickDimensions gives its users greater ability to target individual customer groups while refining segments based on complex parameters.
Dynamics 365 Marketing: Advanced Segmentation Features
Dynamics 365 Marketing is another advanced marketing automation platform built on Microsoft Power Platform that features advanced segmentation features. Users of Dynamics 365 Marketing can integrate it seamlessly with other Dynamics 365 applications to develop personalised campaigns tailored for different customer groups.
Dynamics 365 Marketing allows users to take advantage of customer attributes like demographics, purchase history, preferences and engagement data in order to define customer segments. Furthermore, its predictive analytics capabilities help them recognise key segment characteristics while targeting similar audiences for improved campaign success.
Dynamics 365 Marketing’s dynamic segmentation feature ensures that segments remain updated, reflecting customer data that’s been collected over time. When customers engage with marketing messages, their behaviours and preferences can be tracked for real-time segmentation updates.
Dynamics 365 Marketing also features A/B testing options that enable users to experiment with different segment criteria and track campaign success rates. This gives businesses an effective tool for optimising marketing strategies and discovering more efficient segmentation approaches.
Dynamics 365 Marketing also boasts powerful campaign automation features, allowing users to craft complex customer journeys based on segment criteria – leading to highly personalised and targeted experiences across various touch points.
Dynamic Segmentation to Deliver Targeted Marketing Messages
ClickDimensions and Dynamics 365 Marketing both provide dynamic segmentation capabilities that increase marketing messages’ effectiveness by customising them specifically to individual customer preferences. Dynamic segmentation ensures customers receive content that resonates with them directly, raising engagement rates and response rates.
Dynamic segmentation allows businesses to provide tailored product recommendations, targeted offers, and content tailored specifically to customer interests and needs. This level of personalisation fosters stronger relationships between businesses and customers, resulting in stronger loyalty and higher conversion rates.
Conclusion
Segmentation is a core part of any marketing strategy, enabling businesses to target specific customer groups based on various criteria. ClickDimensions’ powerful segmentation features would allow users to craft highly tailored campaigns, while dynamic segmentation ensures tailored messages for individual customer preferences. Dynamics 365 Marketing also boasts advanced segmentation features integrated seamlessly with other Dynamics 365 apps; users can define customer attribute-based segments while dynamic updates provide real-time updates of personalised messages tailored for real customer relationships. Both platforms enable businesses to deliver messages tailored for maximum impactful marketing messages for real customer relationships that resonate.
